Film Title: This has to stand out as it is the name of the film that the poster is promoting.
Name of the main star(s): Well-known actors easily attract interest as the audience may have seen them before in a similar genre film and big stars names on the poster promote the film as some people will watch a film just because a certain actor/acrtress is staring .
For example, Bruce Willis is associated with action films ('Hostage', 'Die Hard') while Richard Gere is associated with love films ('Pretty Women', 'Save The Last Dance')
Picture of the main star: By putting the most well-known star on the film poster, the movie shows-off the fame of the star as people will recognise them aswell as hinting to possible themes in the film.
Tagline: Film poster taglines are catchy and enticing short phrases. They are used to advertise and promote the movie and they also sum up the plot or key themese in the movie.
Billing Block: The billing block covers all information related to the making of the film aswell as all promoters and advertisers. In the billing block you will find all key-staff names however the text is very cramped to fit it all in such a small amount of space.
Film posters try to create an element of attraction to the audience, they draw people in and make the audience interested, the tagline usually creates some thought in the viewers mind and could persuade them to go and watch the film.
For my ancillary product, I will try and follow this poster conventions so that my poster will be successful.
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